My text message to the Minister of Communication |
Imagine for a moment that NAFDAC requested Coca Cola and the 7Up Bottling Company to price Coke and Pepsi at N150 per 50cl bottle so that Big Cola can stay in business and gain share. Would you think it made any sense?
Probably not.
I exaggerate a little for emphasis, but that is exactly what the NCC has tried to do with their recent re-introduction of price floors for data. In the absence of a press release from the NCC explaining their reasons, we turn to excerpts from a post on The Cable, the writer of which claims to have seen NCC’s letter to the Telecom Companies.
“In order to provide a level playing field for all operators in the industry, small operators and new entrants to acquire market share and operate profitably small operators and new entrants are hereby exempted for the price floor (0.9k/MB) for data services,” it said.
“For the avoidance of doubt a small operator is one that has less than 7.5 percent market share and a new entrant is an operator that has operated less than three years in the market.
“Also, note that effective date for the interim price floor is December 1, 2016.”